"Small is not just a stepping-stone. Small is a great destination in itself."The above quote is from the latest book I'm reading called 'Rework' by Jason Fried & David Heinemeier Hansson, founders of 37Signals—a small software company specializing in browser-based efficiency programs. We started using their Highrise program about two years ago to track our clients and jobs and recently set up Basecamp for a client to help them track projects. I love the 37Signals line of products because they work well, are simple to use, and designed well. In fact, we have a mantra of "I heart Highrise" because it does such a great job at keeping us organized.
Needless to say, I couldn't wait to hear what they had to say in their book. It turns out that many of their philosophies are the same ones we've been using from the start. For instance, the above quote really hit home because I'm always struggling with whether or not I should grow Eden Design into a large firm or stay small. I keep coming to the same conclusion that staying small is best--it allows us to provide our clients with the personal attention they've come to expect and to keep our systems flexible to be able to change quickly as technology changes. Since March marks our 10-year Anniversary, we must be doing something right and it is nice to find that the authors of 'Rework' feel the same.
In celebration of our 10 Years, I'll be posting tidbits on all the new services we offer in case you haven't needed us in a while; or perhaps you haven't used us yet. We still stay true to our origins and offer web and print marketing for small businesses, non-profits and the visual and performing arts, but we also offer:
- Marketing Consultations & Management
- Business Startup Consultations
- Social Media Marketing Setup, Management and Tracking (Facebook, Twitter, etc.)
- Custom Design and Management of Email Campaigns (Constant Contact)
- Custom Blog Setup
- WordPress and CMS Sites that offer easy client-side edits
"To do great work, you need to feel that you’re making a difference. That you’re putting a meaningful dent in the universe. That you’re part of something important."
Thanks, guys!

